MARKETING EXECUTIVE

Reports to: Assistant Content Marketing Manager

As part of our expansion plans, Goldheart Jewelry is looking for a Content Marketing Executive to support our Assistant Manager, Content Marketing in bringing the brand to life across social and digital channels. This role is hands-on and execution-focused – perfect for a creator-marketer who loves making content, learning the craft and growing together with an in-house brand marketing team.

What you’ll do

• Support the planning and execution of content across Instagram, Facebook, TikTok, Xiao Hong Shu, Lemon8 and other platforms, from drafting posts to scheduling and publishing.
• Assist in building and maintaining the content calendar, ensuring assets, copy and approvals are ready on time for campaigns, launches and always-on content.
• Conceptualise and produce social-first content: brainstorm ideas, prepare simple storyboards, assist on shoots, capture behind-the-scenes, and suggest trends to tap on.
• Shoot and edit short-form videos and simple motion content using mobile and basic editing tools (e.g. CapCut, in-app editors, Canva).
• Draft, refine and proofread social copy, hooks and captions that are clear, on-brand and tailored to each platform.
• Assist in localisation of content (English/Mandarin), checking language accuracy and cultural nuances, especially for Xiao Hong Shu.
• Monitor comments, DMs and community interactions on social channels, flagging key feedback and opportunities to the team.
• Coordinate and track influencer/KOL/creator content: follow-up on deliverables according to brand guidelines.
• Assist managers to prepare performance reports (reach, engagement, followers, top content) and compiling insights for the team’s review.
• Keep the content library organised – naming and filing footage, images, edits and copy so that assets are easy to find and reuse.

About you

• 1–3 years of experience in social media, content, marketing, or related roles; strong interns or fresh grads with solid portfolios are welcome to apply.
• Diploma in Marketing, Communications, Media, Design, Business, or a related field; candidates with strong portfolios from other disciplines will also be considered.
  
  
• Active user of social platforms with a good feel for trends, formats and what makes content engaging for Gen Z and Millennials.
• Basic skills in video editing and visual content creation (mobile editing apps, CapCut, Canva; bonus if you know Premiere Pro, Final Cut Pro or Photoshop).
• Comfortable writing short, punchy captions and hooks; understands brand storytelling, able to adapt tone based on channel and objective.
• Bilingual in English and Mandarin is an advantage, especially for supporting content on Chinese-language platforms.
• Detail-oriented, organised and reliable – you follow through, meet deadlines and take ownership of tasks.
• Curious, coachable and eager to learn from feedback, with a genuine interest in fashion and culture.

What you’ll gain

• Hands-on experience across multiple platforms and content formats, working closely with an experienced Assistant Manager, Content Marketing.
• A growing portfolio of real brand work (videos, posts, content series) that you helped bring to life from idea to execution.
• Exposure to brand, retail, e-commerce and influencer marketing, with clear pathways to grow into a more senior content or social role over time.