MARKETING EXECUTIVE

Reports to: Assistant Content Marketing Manager

As part of our expansion plans, Goldheart Jewelry is looking for a Content Marketing Executive to support our Assistant Manager, Content Marketing in bringing the brand to life across social and digital channels. This role is hands-on and execution-focused – perfect for a creator-marketer who loves making content, learning the craft and growing together with an in-house brand marketing team.

What you’ll do

• Support the planning and execution of content across Instagram, Facebook, TikTok, Xiao Hong Shu, Lemon8 and other platforms, from drafting posts to scheduling and publishing.
• Assist in building and maintaining the content calendar, ensuring assets, copy and approvals are ready on time for campaigns, launches and always-on content.
• Conceptualise and produce social-first content: brainstorm ideas, prepare simple storyboards, assist on shoots, capture behind-the-scenes, and suggest trends to tap on.
• Shoot and edit short-form videos and simple motion content using mobile and basic editing tools (e.g. CapCut, in-app editors, Canva).
• Draft, refine and proofread social copy, hooks and captions that are clear, on-brand and tailored to each platform.
• Assist in localisation of content (English/Mandarin), checking language accuracy and cultural nuances, especially for Xiao Hong Shu.
• Monitor comments, DMs and community interactions on social channels, flagging key feedback and opportunities to the team.
• Coordinate and track influencer/KOL/creator content: follow-up on deliverables according to brand guidelines.
• Assist managers to prepare performance reports (reach, engagement, followers, top content) and compiling insights for the team’s review.
• Keep the content library organised – naming and filing footage, images, edits and copy so that assets are easy to find and reuse.